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Q: Why do cover letters need to be tailored to each employer?
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Tailored Cover Letters
Although you can feel free to use the same resume for each job you apply for, it is important to tailor your cover letter for each specific job. By taking the extra time to highlight your experience as it relates to each employer's needs, you'll show that you are focusing on that position. You'll come across as someone who is serious about the company instead of someone who is mass-mailing resumes.
